Digital signage allows business owners to connect with their employees, and it has also become an important part of many companies’ marketing strategies. There are countless digital signage business benefits worth considering, and if you’re not quite sure where to begin, then you’re in the right place.
In this blog post, we’re going to cover the following:
- Evolution of Digital Signage: From Marketing Gimmick to Business Asset
- Common Workplace Problems Digital Signage Can Help Solve
- Frequent Use-Cases for Workplace Digital Signage
- 8 Digital Signage Business Benefits Worth Considering
Evolution of Digital Signage: From Marketing Gimmick to Business Asset
Digital signage software is a computer-based program that enables users to create and distribute information strikingly and cost-effectively. It is versatile and allows for several innovative hacks to improve workplace productivity.
While digital signage was first introduced as simply a marketing strategy, its presence in the business industry has proven beneficial, showcasing its much-needed adoption into more of the industry.
The Global Digital Signage Market estimates a compound annual growth rate of 8.6% and will hit $29.8 billion by 2024 because it adds real value to businesses, and it can add value to yours as well.
Common Workplace Problems Digital Signage Can Help Solve
Digital Signage has a significant presence in the workplace. While many employees are not aware of the role of digital signage plays, its power is undeniable.
While digital signage can solve various problems within the workplace, there are two vital problems they can help address, including:
Enabling Workplace Communication
Digital signage allows your employees who typically do not work together to still communicate effectively. For your blue-collar workers or non-desk employees, digital signage can be used as a primary communication channel. On the other hand, for white collar workers it’s typically a secondary or supporting communication channel.
Finding the most effective workplace communication channels allows for faster problem solving, stronger decision making, increased workflow, and stronger business relationships. Successful workplace communication also leads to higher employee satisfaction and retention rates.
A study has found that 74% of employees fear they are missing out on important company information. Another study has found that disengaged employees can cost organizations billions of dollars per year due to loss of sales or profits, retraining, and so on. Luckily, digital signage can solve this communication issue and effectively engage employees.
Digital signage can also make it easier for your employees to access data, which can help you build trust and loyalty with your employees.
When linked with digital signage software, business insights into offices, product facilities, logistic centers, and construction sites can be automated through business intelligence tools.
Tools that can help with data transparency include:
- Microsoft Power BI allows you to display your live BI reports to engage your employees properly. It delivers insight into all areas of your organization.
- QlikView also allows insights throughout your whole company through live QlikView dashboards.
- Tableau, meanwhile, allows all employees to connect to a spreadsheet or file. Tableau allows for interactive data visualizations.
Learn how Rexel increased profitability and employee satisfaction by increasing data transparency with Power BI.
Frequent Use -Cases for Workplace Digital Signage
Digital signage is a great way to engage employees and clients alike. However, before diving into the many digital signage business benefits, it’s essential to look into the most common use-cases for workplace digital signage:
- Internal Communication within Office: Digital signage helps support internal communications channels, along with providing data transparency. It helps connect not just employees at the office, but also different locations and remote workers.
- Internal Communications within Production Facilities/Logistics Centres: Digital signage software is a primary internal communication channel. So your non-desk workers are receiving the same data as everyone else, digital signage working as an up-to-date replacement to the traditional bulletin board.
- External Communications within Office Lobbies and Public Spaces: Digital signage helps communicate visitor greetings, guidance and brand, and safety regulations.
8 Digital Signage Business Benefits Worth Considering
Digital signage is a new and disruptive technology that has the potential to revolutionize the way business owners, marketers, and IT leaders interact with their customers and employees. But before you decide to invest in digital signage, you need to understand how businesses are using it today.
Here are 8 digital signage business benefits your team should consider:
1. Unifies the Organization around Company Culture and Core Values
Digital signage in the workplace unifies the organization by reaching all employee groups through an effective channel that allows for internal communication.
This helps communicate a company’s core values, and both create and communicate an organizational culture to all parties, including its values, expectations, and practices.
2. Accelerates Company’s Strategy Execution
Workplace digital signage also helps to accelerate a company’s strategy execution. It helps to keep your employees updated and aligned with company-wide priorities and makes important key performance indicator (KPI) data transparent and available for all your workers.
This motivates employees towards key objectives, whether that objective is achieving a sales goal, satisfying customers, or so on.
3. Increases Employee Productivity
Another benefit of workplace digital signage is that it will increase the productivity of your employees. It allows for quicker transfer of knowledge so your employees can act confidently, knowing they are better informed.
Additionally, this means even your blue-collar workers, such as those out in the warehouse, construction sites, and so on, are privy to the same information as the white-collar workers. This means all of your workers are on the same page. Since communication improves, work and productivity do as well.
4. Improves Supply Chain Efficiency
Digital signage saves valuable time and resources by communicating quickly and effectively to your employees, allowing your business to make optimal use of its time and resources. Since the content can be updated remotely, all employees are privy to the same information and the most recent updates.
Operations and business processes become more efficient as real-time information is transferred to employees. Visibility into shipping and receiving also becomes enhanced in inventory management.
5. Improves Health and Safety Records
Workplace digital signage is also helping to improve health and safety records. Digital technology is already impacting the management of Environmental Health & Safety (EHS).
Digital signage in the workplace helps broadcast EHS information and live data, such as accident-free workdays at a warehouse, distribution center, or manufacturing facility. This means all employees have access to this information, allowing them to be knowledgeable in their health and safety concerns. Your company can then build a strong safety culture that measures and communicates safely and effectively.
6. Improve Product Quality, Process, and Procedure
Digital signage keeps your team up to date on key tasks, bug fixes, and more – and all this in real time. This can help improve the quality of products as bugs or problems can be fixed as workers can communicate quickly and efficiently to ensure everything is addressed as needed, with no information gaps or expired information
7. Improves Employee Retention Rate
Implementing digital signage in the workplace helps create a company culture and improve your employee engagement through clearer communication. And as we all know, employees who are engaged within their workplace are less likely to leave.
8. Improves ROI of Your Communication Efforts
Digital signage also saves you time and money through the implementation of an automated content management system. This, in turn, then helps improve the return of investment (ROI) of your communication efforts.
With digital content being linked to a physical location, communication becomes quicker, more efficient, and personalized to your employees needs. With automated content management, the message can be posted to your system, and it will reach the employees via the same mode and info screens. This allows for a higher return on investment for your business.
Read more about the benefits of digital signage in manufacturing
Try Digital Signage Today and Reap the Benefits for your Business
Digital signage is an excellent tool for any business to effectively and efficiently communicate its message to clients, prospects, and the general public. Learn more about digital signage software and its benefits in the modern workplace.