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Digital Signage: Cloud vs. On-Premises Solutions Comparison

What is Digital Signage Software?

Updated the 9th of September 2024

​Digital Signage software is a content management and automation tool (service) that allows you to control a network of displays and content on them. 

  • With Workplace Digital Signage software you can display live KPI dashboards, automate the latest news from your intranet, or post local content to your displays.
  • Digital Signage Software is used from any web browser enabling you to manage the content applications, content flows, and display settings in your network.

You can also find further information on our Digital Signage FAQ page here


What is Digital Signage Software as a Service (Saas)? 

Digital Signage SaaS service is centrally hosted and delivered to end customers over the internet on a subscription basis.

  • The service is typically subscription-based and flexes up and down based on the customer’s needs. 
  • Cloud-based service typically includes all the upgrades (releases) that are delivered by the service provider, making the customer’s life much easier.

You can also find further information on Workplace Digital Signage in our study here

Comparison between on-premises digital signage and digital signage SaaS

ON-PREMISES DIGITAL SIGNAGEDIGITAL SIGNAGE SAAS (CLOUD)
PRICINGOne time purchaseSubscription model
UPDATESAdditional purchases and usually self-managedContinuous updates are included in the subscription
SECURITYSecurity is managed by the user’s organizationThe service provider takes care of the security measures. Make sure they are compliant with industry standards and best practices
DEPLOYMENTTechnology focused projectEasy deployment – avoid additional hardware and setup costs
INFRASTRUCTURE REQUIREMENTS
Access to the internet is not required (only for web-based integrations/data) Customers are responsible for all software, server, and network installations as well as the media player setupAccess to the internet is not required (only for web-based integrations/data) Customers are responsible for all software, server, and network installations as well as the media player setup
CUSTOMIZATIONHigh customization possibilitiesSome customization possibilities
Digital Signage SaaS vs. On-Premises Digital Signage – comparison table

The Benefits of Digital Signage Software as a Service

Scalability to match your growth

The services flex up and down according to your needs. Use one display or hundreds, you can rest assured the service and capacity scales according to your needs. Should you not need as many displays anymore, you can easily scale down.

Benefit from the latest technology

SaaS providers develop their services forward on a constant basis. They bring you the features, integrations, and apps available with continuous updates. Users benefit from the updates without having to purchase the latest version and/or deploy the update themselves.

Pay-As-You-Go

Pay for the services as you need them. You can change your subscription along the way and pay only for the displays that are in use. When you are in a monthly subscription your fees scale up or down based on the amount of displays in use.

Security

The service provider is committed to safeguarding your data and ensuring a secure user experience. The service will constantly receive tested updates. In many cases, the service is compliant with security standards.

Reliability and uptime

SaaS products have been built to serve a large number of customers. Most SaaS companies will promise a 99% uptime. Many promise and deliver even a 99.9%, or more, uptime. Highly predictable and stable uptime helps to avoid unplanned downtime and any costs that come along with outages.

How SaaS Digital Signage Powers Workplaces Today

Greater employee experience

Digital signage is used as a tool to help improve a company’s physical workplace, streamline dynamic “flows” of communication, and enrich company culture.

Innovative companies use modern Digital Signage SaaS to boost Employee Experience:

  • Drive Data Transparency with live and visual KPI Displays
  • Engage Employees with up-to-date information and communication
  • Improve the reach of communication

“74 % of effective organizations focus on driving employee behaviour.”

Change and communication ROI study by Willis Towers Wattson