Longtime Angry Birds Brand Ambassador Peter Vesterbacka Joins Valotalive Advisory Board To Build Global Profile

Kaijus Asteljoki @ Peter Vesterback

ESPOO, FINLAND – Workplace communications platform provider Valotalive has added Peter Vesterbacka, the longtime global brand ambassador for the wildly popular Angry Birds game franchise, to its advisory board.

Vesterbacka will use his global reputation and contacts to serve as Valotalive´s Brand Ambassador, accelerating the Espoo, Finland company from the startup phase to a growth phase for its next-generation platform. Valotalive makes it easy to put important workplace communications – from KPIs to social media messaging – on any screen around offices and facilities.

Vesterbacka was among the best-known executives at Rovio – called the “Mighty Eagle” around Rovio (also based in Espoo) as the Angry Birds franchise became a global phenomenon. He has also been the founder of Slush and MobileMonday and the co-founder at Lightneer and Fun Academy. 

“We are growing fast and aiming high, but it´s very important to enjoy every step of this exciting journey,” says Tomi Paajanen, Valotalive´s Chief Growth Officer. “I have known Peter for couple of years and I am confident that he will be an amazing asset to us. Our partnership with Peter will be based on an unprecedented B-A-T approach that will keep things simple, effective and very fun.”

Our BAT approach means: 

  • Brand – Establish Valotalive as a global brand;
  • Attitude – Grow with a best in the world mindset;
  • Traffic – Drive traffic and online sales.

It is a honor to have Peter onboard with us and we are looking forward to a new era of growth and fun!