As a business owner, it’s crucial to sit down and assess your business. What’s working, what isn’t, what your most valuable assets are, etc. Employees being an asset to an organization has been a topic of discussion for quite some time; however, is there any question as to whether employees are assets or not?
4 Reasons Why Your Employees are Assets to Your Company
Employees are assets – no matter which way you look at it. Not sure if you agree? Then check out these four reasons why your employees are assets to your company:
1. Your Employees Are Your Greatest Investment in Your Company
Your employees should be considered the backbone of your company. If you aren’t taking the time to invest in them properly, you won’t see the results you desire. If your employees aren’t enthusiastic about their jobs, they become disengaged, which can mean a severe loss for your company.
Studies have shown that disengaged employees can cost a company between $450 to $550 billion in lost productivity each year due to high absenteeism and poor performance. However, if you take the time to treat your employees like the assets they are, you’ll see quite the jump in overall performance.
2. Your Employees Work for You
Now, this may seem obvious – but think about it for just a moment. When you have a happy employee, they will work harder for you and your company than an unhappy employee would. Research shows that a positive employee experience can result in approximately three times the return on assets and nearly double the return on sales.
Furthermore, a Gallup Poll showed that engaged employees make a more conscious effort to show up to work and see an average of 17% increase in overall productivity.
3. They are the Face of Your Company
Have you ever heard of the business-employee-customer connection? This concept states that by providing your employees with a positive environment, they have better attitudes regarding their work, which then translates to a better customer service experience.
Your employees are the face of your company. They are the ones that are creating the content your audience consumes. They are the ones who spend hours trying to understand the customer’s needs and finding ways to solve them, ensuring they stay loyal to your brand.
If your employees don’t believe in the work they do, they won’t connect with your audience, which then leads to a weak customer experience. Research shows that companies who take the time to foster an excellent customer experience have 1.5 times more engaged employees than those who focus less on the customer experience.
4. Your Employees are the Nurturers of Your Company
Not only are your employees the face of your company – they are the nurturers as well. Your employees take the time to engage with and get to know your ideal customer base, what it is they are struggling with, and how your company can address these issues.
Research has shown that your customers prioritize their experience with your company quite a bit. 80% of consumers say that the experience provided by a company is just as important as the services or products that they provide. Another 70% of consumers stated that the service agent’s awareness of sales interactions is considered “very important” to retain their business.
Treat Your Employees Like the Assets They Are
Your employees are much more than workers – they embody your company. They are the face and backbone of your brand, and without them, your day-to-day business would be much more complicated than you may think.
If you treat your employees like the assets they are, then you are sure to reap the many benefits that come with their hard work and dedication.
How to use Workplace Digital Signage to boost engagment?
Digital Signage extend the reach of employee communication. It can also drive employee engagement. Workplace digital signage is a dynamic, location-based communication channel. It is used along with other communication channels such as personal communication, team messaging, and intranets.
Clear communication and higher employee engagement can have a direct impact on bottom-line results.
