Modern society increasingly speaks with visuals. This approach is often backed by various research. For instance, the brain is wired to continuously assess the visual images it sees and it only needs 13 milliseconds to be able to process an entire image. For comparison, the blink of an eye lasts about 300 milliseconds.
Research by TechSmith shows that younger generations in the workforce are two-times more likely to prefer visual communication than their older counterparts. It also emphasized that visual communication, when used effectively, helps to boost productivity, engagement, and ultimately revenue.
This blog post will explore the importance of data visualizations and workplace digital signage’s ability to share them in a smart and up-to-date way.
Our daily lives are awash with endless amounts of data, which is created every minute of every day. Domo’s seventh edition of Data Never Sleeps in 2019 wonderfully visualizes exactly how much data is generated each minute from today’s most popular online platforms and companies. A cropped version of their infographic is seen below.
By 2020, it is estimated there will be 40 times more bytes of data than there are stars in the observable universe.
Raconteur created an infographic that highlights not only the amount of data created in one day but also its momentous pace (seen below). By 2025, it is believed that 463 exabytes (which is 463 quintillion bytes) will be created each day.
Evidently, there is an abundance of and without having a meaningful way to share this information it can get lost in the ether. This is where data visualization steps in!
Why Data Visualizations?
Data visualization is the presentation of this big data in easily accessible pictorial or graphical formats. Essentially, it is about transforming boring numbers on a massive spreadsheet into appealing images or graphics (e.g. charts, graphs, and maps, etcetera) that are easier to understand and remember.
Historically, this is not a new concept but technological advancements in recent years have made this process of using pictures to understand data quicker and simpler than ever before.
The visuals created, however, need to be as purposeful as they are stunning. The balance of both form and function ensures the success of a visualization in conveying a clear and meaningful message to people at a moment’s glance.
Tableau describes data visualization as “storytelling with a purpose,” which removes unnecessary noise and highlights only the useful information. This can help to drive informed and meaningful decisions/actions for your company that increase productivity and boost revenue.
Marrying Data Visualizations with Workplace Digital Signage
Workplace digital signage, a dynamic visual tool in itself, makes the sharing of data visualizations both logistically easier as well as strategically smarter, particularly because of automation, integration, and accessibility.
Manual updates are not only time-consuming and costly but also sluggish. Given that data is constantly updating every second, it is vital that it is shown up-to-date and in real time. Data a few days, or even a few hours, old can become obsolete almost instantly. Automation ensures the information you share always stays relevant and timely.
Automation also allows you to strategically target the right audience at the right time. When teams have valuable data that is relevant to them, both productivity and motivation are higher.
There are numerous applications for workplace digital signage nowadays that help you to visualize data more effectively, like Tableau, Microsoft Power BI or Google Analytics.
It is important that your workplace digital signage supports their integration, so your company is able to increase transparency, keep your employees informed and on track, as well as improve overall engagement.
By making data more visually appealing it also increases its accessibility. Most people are not able to easily read nor quickly understand detailed spreadsheets and reports. However, access to simplified visual data, understandable at-a-glance allows more people to have a clearer (and more memorable) understanding of the company’s bigger picture and appropriate next steps.
Putting data visualizations on workplace digital displays also assures that they reach more (if not all) of your employees and visitors alike.
It is clear that data visualizations and workplace digital signage go together like peas and carrots! Now it is important to figure out if you are using both to their fullest capacity.
Find out more about Valotalive here.
Writer: Jade Rosenkranz is an American communications freelancer living in Helsinki interested in building connections, storytelling, and growth hacking.
Image Credit: Pixabay from Pexels